by PaddlerJimmy » Wed Jun 01, 2011 8:19 am
Lawsuits for the cure?
Article by: JEAN HOPFENSPERGER , Star Tribune Updated: May 31, 2011 - 11:08 PM
Sue Prom helped organize the "Mush for a Cure" sled-dog race to raise money to fight breast cancer five years ago, a fundraiser that was humming along nicely until it received a letter from an attorney for the organization Susan G. Komen for the Cure.
Komen, best known for its pink ribbons, Mother's Day runs and other mega-fundraisers for breast cancer research, asked Prom to stop using the phrase "for a cure" and to halt its request for a Mush for a Cure trademark.
"It was like, 'You've got to be kidding,'" said Prom, whose all-volunteer fundraiser outside Grand Marais, Minn., raised about $30,000 last year.
"People are donating money to this organization [Komen] to fight cancer -- not to fight another organization fighting breast cancer."
The dispute points to the growing concerns over branding and trademark issues among nonprofits. Once reserved for squabbles between for-profit organizations, the pink ribbons, logos and catchy phrases linked to charities are being fiercely protected as competition for donations grows, especially on the Internet.
"It used to be that there were local groups with the same name, but they didn't know about each other," said Jon Pratt, executive director of the Minnesota Council of Nonprofits. "Now it's a lot easier to research. And as online donations become more important, you want a single identity online."
Komen has asked dozens of groups to cease using "for the cure" or "for a cure," according to national media reports. Komen spokeswoman Andrea Rader would not confirm the figure, but said Komen monitors U.S. Patent and Trademark Office filings to protect its brand and donors.
"There is a potential for donors to make assumptions," Rader said. "We want them to be confident that if they want to donate to Susan G. Komen, that their money is going to Susan G. Komen."
Komen dropped its objection to the dog-sledding fundraiser earlier this year, Prom said, shortly after NBC News highlighted the plight of Mush for a Cure and a New York group called Kites for a Cure. In April, a certificate arrived in her mailbox giving her the trademark for "Mush for a Cure."